THANK YOU, ALL

A Better Life
Action Mining
Capozzi Building
David Deane-Spread
Grand Touring Products
Inspiration Source
Justified Talent
KnowledgeCore
Land4Sale
NLV
PCS Group WA
Prana
Statewest Surveying

"Thanks again Chris, what a great piece! It is so good to have you watching my back."
Adette Rosenbach KnowledgeCore

"Chris, thank you for beautifully expressing the Prana experience. Take a bow!"
Agnelo Velho Prana

"Chris, You are my new knight in shining armour. Thank you so much."
Vida Carlino Inspiration Source

BECAUSE LANGUAGE MATTERS

"At the end of the day, if we think outside the box, our communications strategies will exemplify state of the art clarity to consistently yet flexibly move our constituents toward underwriting our efforts."

(A non-profit organisation's internal memo to its employees)

Translation:

"LIVES CHANGE when people are moved to support us. Our job is to speak with absolute clarity and conviction... indeed, our entire cause depends on this."

CAN WE TALK?
The thing is, your 'communications strategies' don't exemplify state-of-the-art clarity at all. I'm sorry. I know that probably sounds impolite, if not naive. But you lost me with the first cliché and it only got worse. 'Constituents'? I'm fairly certain that donors will never 'consistently yet flexibly underwrite' your efforts for so long as you use this arcane language to inspire your employees. Belief in you is critical to your mission. As of now, you are almost certainly inspiring confusion, apathy, cynicism and (largely hidden) rebellion. Why engage in this complicated, tortuous struggle? You want to encourage and inspire? Fine. I get it. But language matters. Right now, your cause is captive to 'corpspeak'.

BETWEEN US, WE COULD DO SO MUCH BETTER
Chris Lees

Send me a message

MARKETING (with a twist)

ORIGINAL WORK

WEB CONTENT

BROCHURES et al

THE BIRTHDAY
THE INHERITANCE
THE STIFF SHIRT

DON'T BADGER ME!
KEEPING STOCK
THIS (PLAYFUL) LIFE
WHAT ERRAND ARE YOU ON?
ONE LAST CIGARETTE...

PRANA
A BETTER LIFE
PCS GROUP WA
PRINCIPLES IN BUSINESS

DISCOVER NATURAL BEAUTY
CHANGE IMPROVEMENT

CALL 61 08 9574 1768 ~ OR SEND ME A MESSAGE