MARKETING (with a twist)

COMMISSIONED ARTICLES

WEB CONTENT & IMAGES

BUSINESS SERVICES

THE BIRTHDAY
THE INHERITANCE
THE STIFF SHIRT
CHANGE IMPROVEMENT *pdf
DISCOVER NATURAL BEAUTY *pdf

DON'T BADGER ME!
KEEPING STOCK
ONE LAST CIGARETTE...
THIS (PLAYFUL) LIFE
WHAT ERRAND ARE YOU ON?

A BETTER LIFE
MEDIA TIGHT (emerging)
PCS GROUP WA
PRANA

KnowledgeCore (proposals)
Prana

CLIENTS

A Better Life
Action Mining
Capozzi Building
David Deane-Spread
Grand Touring Products
Inspiration Source
Justified Talent
KnowledgeCore
Land4Sale
Media Tight
NLV
PCS Group WA
Prana
Statewest Surveying

"Thanks again Chris. It is so good to have you watching my back."
Adette Rosenbach KnowledgeCore

"Chris, thank you for beautifully expressing the Prana experience. Take a bow!"
Agnelo Velho Prana

"Chris, You are my new knight in shining armour. Thank you so much."
Vida Carlino Inspiration Source

When the story makes sense and feels right, no word has been wasted.

"At the end of the day, if we think outside the box, our communications strategies will exemplify state of the art clarity to consistently yet flexibly move our constituents toward underwriting our efforts."

[An NGO's internal memo to its front-line advocates]

Can we talk?

The thing is, your 'communications strategies' don't exemplify state-of-the-art clarity at all. I'm sorry. I know that probably sounds impolite, if not naive. But you lost me with the first cliché and it only got worse. 'Constituents'? I'm fairly certain that donors will never 'consistently yet flexibly underwrite' your efforts for so long as you use this arcane language to inspire your employees. Belief in you is critical to your mission. As of now, you are almost certainly inspiring confusion, apathy, cynicism and (largely hidden) rebellion. Why engage in this complicated, tortuous language? You want to encourage and inspire? Fine. I get it! Right now, your cause is captive to 'corpspeak' but between us, we can do so much better...

CHRIS LEES
Principal. Preparedmind Australia
1998 - 2017

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