MARKETING (with a twist)

COMMISSIONED ARTICLES

WEB CONTENT & IMAGES

IN-CONFIDENCE SERVICES

THE BIRTHDAY
THE INHERITANCE
THE STIFF SHIRT
CHANGE IMPROVEMENT *pdf
DISCOVER NATURAL BEAUTY *pdf

DON'T BADGER ME!
KEEPING STOCK
ONE LAST CIGARETTE...
THIS (PLAYFUL) LIFE
WHAT ERRAND ARE YOU ON?

A BETTER LIFE
MEDIA TIGHT
PCS GROUP WA
PRANA

Winning proposals
KNOWLEDGECORE
Client relationships (unscripted)
PRANA

"Loved this... you were on fire Chris!"
Adette Rosenbach - January 2018
KNOWLEDGE CORE

"...2011 began our working relationship and we are still indebted to you. Thanks for what you do, always."
Agnelo Velho - January 2018
PRANA

"Chris, I see you've worked your magic again on the site... thanks mate!"
Dean Priolo - February 2018
PCS Group WA

Chris Lees
Preparedmind Australia
1998 - 2018

In 2016, Mark Chen wrote that humans, hunched over keyboards, are now busy not doing what they're good at but feeding Google, Facebook et al with 'keyword soup'.

He's right. And as a writer and editor for SMEs, small family businesses and talented micro start-ups; I can tell you that if you're padding your web content (and paying SEO experts a premium to do just that) you are not persuading humans to believe in you at all.

5 years ago, Biz Speak was the main problem: labyrinthine, tortuous language designed to impress corporate clients. Bottom of the chain of influence were those they employed to deliver the message. HOW SO? Take this example... an internal memo from an NGO to its front-line advocates (yet more bizspeak for 'employees'):

"At the end of the day, if we think outside the box, our communications strategies will exemplify state of the art clarity to consistently yet flexibly move our constituents toward underwriting our efforts."

OUCH! Firstly, their 'communications strategies' didn't exemplify state-of-the-art clarity at all. They lost me with the first cliché and it only got worse... frankly, for so long they used this tortuous 'corpspeak' to motivate their employees they were almost certainly arousing cynicism, apathy and (largely hidden) resistance.

Reputation is everything. Your customers now spot the difference between disingenuous marketing copy and real life solutions. We should talk...

MESSAGE ME. I'M READY WHEN YOU ARE...