MARKETING (with a twist)

COMMISSIONED ARTICLES

WEB CONTENT & IMAGES

IN-CONFIDENCE SERVICES

THE BIRTHDAY
THE INHERITANCE
THE STIFF SHIRT
CHANGE IMPROVEMENT *pdf
DISCOVER NATURAL BEAUTY *pdf

DON'T BADGER ME!
KEEPING STOCK
ONE LAST CIGARETTE...
THIS (PLAYFUL) LIFE
WHAT ERRAND ARE YOU ON?

A BETTER LIFE
MEDIA TIGHT
PCS GROUP WA
PRANA

Winning proposals
KNOWLEDGECORE
Client relationships (unscripted)
PRANA

CLIENTS

A Better Life
Action Mining
Capozzi Building
David Deane-Spread
Grand Touring Products
Inspiration Source
Justified Talent
KnowledgeCore
Land4Sale
Media Tight
NLV
PCS Group WA
Prana
Statewest Surveying

"Thanks again Chris. It is so good to have you watching my back. You're fabulous!"
Adette Rosenbach KnowledgeCore

"Love it Chris! You know, I give you so few ingredients to work with and you somehow manage to make a lovely jubbly meal of it :) Thank you!"
Agnelo Velho Prana

"Chris, You are my new knight in shining armour. Thank you so much."
Vida Carlino Inspiration Source

WORDS MATTER...

"At the end of the day, if we think outside the box, our communications strategies will exemplify state of the art clarity to consistently yet flexibly move our constituents toward underwriting our efforts."

-- an NGO's internal memo to its front-line advocates

IT'S YOUR STORY. TELL IT WELL.

CAN WE TALK?
The thing is, your 'communications strategies' don't exemplify state-of-the-art clarity at all. I'm sorry. I know that probably sounds impolite. But you lost me with the first cliché and it only got worse. Frankly, for so long as you use this tortuous language to motivate your employees you are almost certainly inspiring cynicism, apathy and (largely hidden) resistance.

SO HERE'S THE THING:

Together, we can do better. Isn't that what you wanted in the first place?

Chris Lees
Preparedmind Australia
1998 - 2017

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