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MARKETING (with a twist) |
COMMISSIONED ARTICLES |
WEB CONTENT & IMAGES |
IN-CONFIDENCE SERVICES |
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THE BIRTHDAY
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DON'T BADGER ME! |
Winning proposals |
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"Loved this... you were on fire Chris!"
"...2011 began our working relationship and we are still indebted to you. Thanks for what you do, always."
"Chris, I see you've worked your magic again on the site... thanks mate!"
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IT'S YOUR PITCH. SELL IT WELL.An NGO's internal memo to its front-line advocates "At the end of the day, if we think outside the box, our communications strategies will exemplify state of the art clarity to consistently yet flexibly move our constituents toward underwriting our efforts." HERE'S THE THING: your 'communications strategies' don't exemplify state-of-the-art clarity at all. I know how that sounds but if you prefer truth over 'polite'; here it is: you lost me with the first cliché and it only got worse. Frankly, for so long as you use this tortuous 'corpspeak' to motivate and inspire you are almost certainly arousing cynicism, apathy and largely hidden resistance (and that's just in your internal audience). Think about it... Chris Lees. Preparedmind Australia
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MESSAGE ME. I'M READY WHEN YOU ARE... |