COPYWRITING AND WEBSITE CONTENT

P. 61 08 9574 1768 EMAIL ME
Preparedmind Australia : ABN 61 504 646 795

CLIENTS

A Better Life
Action Mining
Capozzi Building
David Deane-Spread
Grand Touring Products
Inspiration Source
Justified Talent
KnowledgeCore
Land4Sale
NLV
PCS Group WA
Prana
Principles in Business
Statewest Surveying

"Thanks again Chris, what a great piece! It is so good to have you watching my back."
Adette Rosenbach KnowledgeCore

"Chris, thank you for beautifully expressing the Prana experience. Take a bow!"
Agnelo Velho Prana

"Chris, You are my new knight in shining armour. Thank you so much."
Vida Carlino Inspiration Source

"At the end of the day, if we think outside the box, our communications strategies will exemplify state of the art clarity to consistently yet flexibly move our constituents toward underwriting our efforts."

TRANSLATION:
"When we use our imagination to speak with absolute clarity and passion; people are moved to support the work we do and LIVES CHANGE."

CAN WE TALK?

The thing is, your 'communications strategies' don't exemplify state-of-the-art clarity at all. I'm sorry. I know that probably sounds impolite, if not naive. But you lost me with the first cliche and it only got worse. 'Constituents'? I'm fairly certain that donors will never 'consistently yet flexibly underwrite' your efforts for so long as you use this arcane language. And since this was an internal memo to staff: ditto. Belief in you is critical to your mission. As of now, you are almost certainly inspiring confusion, apathy, cynicism and (largely hidden) rebellion. You want to encourage and inspire? Why not use language no one struggles with?

A deceptively simple memo "LIVES CHANGE when people are moved to support us" would have intrigued the people you employ. It would have spoken to their loyalty, emotion and talent. All hell would have broken loose! And (if you'll pardon a cliche you've employed already) 'at the end of the day', the outcome you seek would follow :)

WE CAN DO SO MUCH BETTER... CHRIS

ABOUT ME, PRIVACY
HERE IT IS

RATES (and other important stuff you should know)
GO AHEAD, IT'S NOT THAT BAD

MARKETING (with a twist)

ORIGINAL WORK

RECENT WEBSITES

BROCHURES et al

THE BIRTHDAY
THE INHERITANCE
THE STIFF SHIRT

DON'T BADGER ME!
KEEPING STOCK
THIS (PLAYFUL) LIFE
WHAT ERRAND ARE YOU ON?
ONE LAST CIGARETTE...

PRANA
A BETTER LIFE
PCS GROUP WA
PRINCIPLES IN BUSINESS

DISCOVER YOUR NATURAL BEAUTY
CHANGE IMPROVEMENT

CHRIS LEES : PREPAREDMIND AUSTRALIA : BAKERS HILL WA